Search Engine Optimisation

Being visible to the right audience that converts is the essence of Search Engine Optimization (SEO). While it is crucial for large businesses, it is absolutely vital for small and medium sized businesses.

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For Small and Medium-sized Enterprises (SMEs), SEO is crucial as it can help them compete with larger businesses on a level playing field. By appearing higher in search engine results, SMEs can increase their visibility and attract more visitors to their websites. With the right SEO tactics, SMEs can target their ideal audience and increase their chances of converting visitors into customers.

53%

Organic search drives 53% of website traffic

31.7%

The first position on Google search results receives an average CTR of 31.7%

75%

75% of people never scroll past the first page of search results

SEO is particularly important for SMEs as it is a cost-effective way of driving traffic to their website. Unlike paid advertising, SEO allows businesses to rank higher in search results without having to pay for ad space. By focusing on optimizing their website’s content and structure, SMEs can improve their search engine rankings and attract more visitors without breaking the bank.

In summary, SEO is a crucial aspect of digital marketing for SMEs. By implementing the right SEO tactics, SMEs can increase their visibility and attract more visitors to their websites. This can ultimately lead to more conversions, higher revenue, and better return on investment (ROI) for the business.

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